We are a strategic consultancy passionate about building movements.

We help global organizations improve business by involving customers and colleagues through social media.

This is what we do

Strategy

We help you put your money where your mouth is (or should be). Facebook and Twitter are easy. But getting your money’s worth out of them is a tad more complex. And there may be other social media platforms that are more suitable to your needs, say if you wish to involve colleagues, or target customers in China, Russia or Brazil. Strategy shows you how to do more with fewer resources. At Wemind we analyze your current online presence externally as well as internally. We identify your potential. We benchmark you against your competition so you know what you are up against. We provide you with a clear plan on what choices to make, how to bring customers and colleagues on board, and how to get more bang for the buck.

Community Management

Do you know what people are writing about you? Are you in touch with the community that focuses on your products or services? Have you tried but found it hard to build and sustain a vibrant online community? Do you feel you should get more out of your online presence? Many clients choose outsourcing. Our specialists have years of experience helping clients figure out how to create vibrant communities that stay alive. We analyze your social media strategy, carve out a community management strategy and plan that matches budget with ambition. In short, we help you get your social community rolling.

Seminars

A social media seminar is a common starting point for many of our clients. The world of social media is moving very fast, and it takes much effort to stay ahead of the curve. At Wemind we are thought leaders in our own right, and continuously bounce off ideas and methods with a global network of like-minded people. We ground our seminars in social media research from some of the top research institutions in the world. All seminars are tailor-made to meet your pain points. As a participant in one of our seminars you will get a strategic mindset, a practical skill set, and advice on what to do first. If you are already social media savvy, you’ll be updated with the latest knowledge and tools. In 2010 we recorded our founder Jacob giving one of his many lectures on social media.

Build loyalty

Ever wondered how your customers really feel about you? We help our clients quantify it. No one makes a splash like truly passionate customers, whether they be thrilled or disgruntled. Today, thanks to the dynamics of social media, that splash instantly builds up a wall that will either fence off competition or keep new customers out. If they like you, they’ll let you know. If they don’t, they’ll let everybody know. If you do care, you’ll most certainly be rewarded, but caring for the wrong types of customers may in fact hurt you. Loyalty feeds into a company’s value. And successful companies are those who do well at creating friendly “Promoters” that speak lovingly of your business. Promoters attract new customers (for free!). Our team of certified specialists in Net Promoter™ quantifies your relationship with the market, and helps you build a base of loyal customers.

Boost collaboration

It’s the BIG thing in social media. Like an astronaut’s air pack, collaboration between customers and co-workers is the oxygen needed to thrive in business. You can’t do it alone. And you shouldn’t. Collaborative operating models do better because they produce more value at a lower cost. Imagine you had your passionate customers help each other trouble shoot via social media instead of you manning a large call centre? Probably would be worth the social media investment, right? At Wemind we help clients tighten operations through collaboration. First, we help you identify areas most suitable for collaborative efforts in your particular business. We inform you of what others have done and provide you with a benchmark. Then we form a coherent strategy, break it down in practical steps, and help you change the way you operate.

Strengthen culture

Culture is not about being warm and fuzzy. It’s hardcore because practiced behaviour can either make or break your business. At Wemind we are experts at identifying culture drivers, mobilize people and create cultural movements committed to your business. We have done this on a global scale. First, we analyze why you exist, your values, and what ties your organization together. Phenomenal culture equals phenomenal business performance; we provide a benchmark so you see how you stack up against the competition. We analyze your products, processes, operations, reward systems, and how you interact with customers and partners. Having analyzed all that we then build involvement and create buy-in and continuous committment.

These are some of our esteemed clients

Maersk

Carlsberg

DONG Energy

Grundfos

Microsoft

Nordea

IDA

City of Copenhagen

Monday Morning

Post Danmark

PBU

Rockwool

Rambøll

Venstre

CBS

Call me

Nybolig

Chr. Hansen

Danish Ministry of the Environment

Scanlines

DGU

Danish Broadcasting Corporation

Danish Architecture Centre

forca

Totalkredit

Danish Agency for Libraries and Media

Danish Agency for Science, Technology and Innovation

FLSmidth

Bruuns Bazaar

Novozymes

Case: Ministry of the Environment

Politicians and government employees care about biodiversity, the cause of making sure nature and wildlife can exist in balance with modern society. It is an important cause but not one that is top-of-mind for most regular people.
Wemind developed the strategy and platform for “Kære Natur”, which translates to “Dear Nature”. Its a site where everyone can write a letter to nature. Maybe you know how to save nature, or maybe you just want to share a good story. This is exactly what we encourage everyone to do; go to the community and write a brief message to “nature”.
Case: Grundfos

17,000 employees spread out over more than 70 countries and the prospect of tens of thousands of new colleagues over the next 15 years. With this reality in their sights, Grundfos wanted to make sure everyone knew and shared the same corporate values.
In partnership with e-Types, Wemind created The Value Website, an internal site where Grundfos employees can share stories, pictures and videos related to Grundfos’ core values. The site was launched through a series of workshops with all Grundfos employees. During the first month, Grundfos’ employees contributed more than 8,450 statements about the revitalized Grundfos values.
Case: Nordea

Nordea Markets employ over 1,000 people at across the Nordic and Baltic countries. The employees are highly specialized professionals and the culture tends to be very individualistic and performance oriented. The Nordea Management team decided to invest in a collaborative platform, in order to support team work and knowledge sharing across teams and locations.
In 2009, Wemind developed the first version of M-Book, an internal collaboration platform that enables Nordea Markets employees to work together across silos, strengthening the Markets culture and effectiveness. In 2011, it was decided to extend M-book to replace the Nordea Markets Intranet and become the primary channel for management communication.

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As we believe in co-creation, these are our best workmates

We're a young and innovative bunch

This is us

Wemind has a history of working with more than 100 leading organizations. We are a strategic consultancy that helps global clients improve business by involving customers and colleagues through social media. We’re located in Copenhagen and operate worldwide.

Follow @wemind
Our team comes from a variety of different backgrounds. We count Ivy League university graduates, military officers, management consultants, and certified software developers. To us, diversity is an important strength, and we’re always looking for new interns to join us and bring new inspiration.
Our history

We’re a young crowd. Still Wemind is one of the oldest social media consultancies in the world. We’re very proud of our history, and of how we grew from two people with a shared dream to a core of 20 people with a network of hundreds of freelance associates.
We are social

We love to meet up with creative people at community events that move the world. We've organized and hosted TEDxCopenhagen twice, and from time to time we organize other kinds of events. In mid-2010 we did a free briefing for anyone interested, in SOHO (Meatpacking District, Copenhagen).
We're a virtual team who work asynchronously, independent of time and location, but we still meet when we need to. A few times a year we organize a camp for clients, employees and partners to work together. In beginning of 2011 we held a workcamp on Malta. And in mid-2011 we spent a day at sea together.
Our doors are always open, and you’re always welcome to come by our Copenhagen office. To us, it’s the best office in the world; it’s home. Stop by for a cup of coffee. On Fridays, after hours, we serve beer and sometimes even BBQ.

to remind yourself to visit us!